No need for prescription for new NFA-VPS Seresto flea and tick control collar
Seresto (POM-V) for cats and dogs, manufactured by Bayer, has undergone a change of category and been re-launched as Seresto flea and tick control collar (NFA-VPS). The existing POM-V Seresto product will gradually be phased out, and replaced with Seresto flea and tick control collar NFA-VPS.
This means that vet practices can now sell the new Seresto flea and tick control collar to “walk-in clients”, without the need for a prescription, following the usual prescribing rules for NFA-VPS products. This gives clients the ability to provide their pets with up to 8 months of flea and tick protection – the longest lasting protection available in a single application - without requiring a prescription. The new product offers vet practices a convenient way of selling parasite prevention and encouraging compliance.
In line with the launch, Bayer is investing in a “#8months of love” TV campaign, aimed at educating cat and dog owners about the importance of protecting pets from fleas and ticks and the season-long benefits that Seresto flea and tick control collar offers.
To support veterinary staff, Bayer has produced a suite of “#8months of love” veterinary practice waiting room materials, designed to help staff strike up a conversation about preventative parasite control and to help practices drive sales.
Seresto flea and tick control collar:
“For the first time, veterinary staff will be able to offer clients up to 8 months’ protection for their pets with Seresto flea and tick control collar, without their clients needing a prescription. We hope that this positive change will help to encourage compliance with flea and tick treatments with a long lasting and effective product. To continue Bayer’s commitment to veterinary practices, we will help practices make the most of the opportunity this move presents by providing materials that engage clients and encourage discussions with the practice team. ” - Dr. Hannah Watts BVetMed (hons) &MRCVS, Bayer Brand Manager
Visit https://www.vetcentre.bayer.co.uk/campaigns/eight-months-of/ to find out more and order marketing materials, or speak to your Bayer Representative for more information or please email firstname.lastname@example.org.