Ceva launches national TV advertising campaign for FELIWAY® Friends and ADAPTIL® Calm On-the-Go Collar
Ceva Animal Health has launched a national summer TV advertising campaign to raise awareness of its leading veterinary behaviour products, FELIWAY® Friends and ADAPTIL® Calm On-the-Go Collar (previously known as the ADAPTIL® Collar).
It is the first time that Ceva has invested in a TV advertising campaign focusing on FELIWAY Friends, which helps cats live together in harmony and prevents the signs of conflict like fighting, chasing and blocking. The new advertisement highlights the real-life story of two cats, Zera and Dewey. When Dewey joined the family, Zera would growl and hit him and, in the words of their owners, ‘it was a very stressful household’. They started to use FELIWAY Friends which made an incredible difference and ensured that the family could finally relax.
The FELIWAY Friends advertisement will interchange with the ADAPTIL Calm On-the-Go Collar advertisement which features Ever the Australian Shepherd and highlights the collar’s benefits which are particularly relevant during the summer while owners are out and about with their dogs more. ADAPTIL Calm On-the-GoCollar helps dogs stay calm and adapt, even outdoors, to situations including loud noises, training and boarding in kennels. The ADAPTIL Calm On-the-Go Collar advertisement shows Ever, who was really nervous, scared of traffic and anything unexpected when he was on walks and the big change in his behaviour once he started wearing the collar. Not only was Ever less anxious, but he started enjoying his walks and Ever and his owner now love spending time together.
Both advertisements are 30 seconds long and the campaign runs until the end of June. It will target 24.5 million pet owners and will air on all Channel 4 and Channel 4 partner channels, including Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home.
“Our summer TV advertising campaign will raise awareness of how FELIWAYFriends and ADAPTIL Calm On-the-Go Collar can help pets with behavioural issues and drive customers to veterinary practices for further information and to purchase product,” comments Abigail King, product manager for FELIWAY and ADAPTIL at Ceva Animal Health.