BEVA Congratulates Congress Exhibitors
Two outstanding exhibitors at this year’s British Equine Veterinary Association Congress (7 -10 September 2016) were given special awards for their creative use of stand space. BEVA Council Members Lucy Grieve and Anthony Clements chose Boehringer Ingelheim and Burtons Medical Equipment Ltd as the winners of the competition, which was sponsored by Veterinary Practice.
Boehringer Ingelheim won the Veterinary Practice Best Large Stand Award for their eye-catching and imaginative Tea Shop “Have you got hours to talk about PPID? No? We do?” The stand was designed by Nick Todd of Stand Creative.
Liz Barrett Equine Business Manager for Boehringer Ingelheim said: “BEVA may be the one occasion vets can sit and discuss their PPID management over a cup of tea – thus our tea shop theme. While they relax we can demonstrate our new website http://www.talkaboutlaminitis.co.uk/careandconnect which is designed to assist vets and horse owners with the ongoing management of PPID. We have always wanted to win this award and are delighted to have done so this year.”
Liz Barrett Equine Business Manager for Boehringer Ingelheim and Nick Todd Director of Stand Creative and Andy Hogan, Commercial Director at Burtons Medical Equipment receiving the Veterinary Practice Best large Stand Award from Marion McCullagh of Veterinary Practice magazine and Mark Bowen, BEVA President.
Burtons Medical Equipment Ltd won the Veterinary Practice Best Shell Scheme Stand Award for their attractively interactive and generous use of space.
Andy Hogan, Commercial Director at Burtons Medical Equipment said: “Our stand has been specifically designed to give delegates the opportunity to touch, feel and play with the equipment we provide such as video endoscopes, touch screen multi-parameter monitors and equine-specific mobile X-Ray. Our experienced technical professionals have plenty of space on the stand to advise, demonstrate and answer questions. We are all very proud to have won this award against some tough competition.”
Andy Hogan, Commercial Director at Burtons Medical Equipment receiving the Veterinary Practice Best Shell Scheme Stand Award from Marion McCullagh of Veterinary Practice magazine and Mark Bowen, BEVA President.
The judges identified exhibits showing a strong, stylish and confident visual presence that highlighting an accomplished and differentiated brand, both in terms of creative brand strategy and aesthetics.
Lucy Grieve, one of the Judges, said: “Both our winners were admirable with their sharp delivery of effective brand communication. The capacity to reach, entertain and inform critical audiences depends upon the successful delivery of key messages to delegates and the judging panel was unanimous that Boehringer Ingelheim and Burtons Medical Equipment achieved these criteria to great effect.”