Bayer launch a ‘site‘ for sore eyes
Dry eye affects around one in 22 dogs, and can affect up to 20 per cent of at risk breeds, yet in a recent survey, nearly half of dog owners were not aware that the condition could pose a potential risk to their pet.
To help address this, Bayer Animal Health has launched an educational website specifically designed to help dog owners understand more about dry eye; covering clinical signs, predisposed breeds, diagnosis and treatment, with the key message throughout encouraging owners to speak to their vet with any concerns.
The website has been launched to support Bayer’s new tear replacement product, RemendTM Dry Eye Lubricant Drops, which is intended for use as part of the management of dry eye, alongside prescription medication, after the condition has been diagnosed by a veterinary surgeon.
Hannah Watts, Group Product Manager at Bayer says: “From a recent survey we found that around 45 per cent of dog owners were not able to identify the signs of dry eye in their pet.As early diagnosis is one of the key factors for successful dry eye management, owner awareness is vital, which is why we launched the new website as part of our 2015 ‘Vision Matters’ campaign.
“The campaign aims to drive more owners into practice to speak to their vet about diagnosis and management, and will involve additional educational initiatives coming later this year.”
New content will be added to the website regularly, including three videos which cover dog vision and eye health; so keep an eye out for those at www.remend.co.uk.
